Vita

As a digital designer, I had the privilege of collaborating with VITA on an exciting project focused on elevating their presence though a well executed brand design.

To address this challenge, I embarked on a comprehensive discovery phase, delving deeper into the brand identity, target audience, and their goals. Understanding their goals and their target group was key to shaping the design approach and delivering a solution that resonated with their audience.

My initial goal was clear: to create a modern, easy-to-use word mark that effectively showcases the simplicity yet boldness of the name VITA (LIFE). The “V” and “A” mirror each other and allows for a flowing graphic that is bold, modern yet elegant.