CJR Athletics
Wear

The first quality of a great fitness logo is to ensure it's relevant to the markets the company targets. Just as important, we needed to clearly communicate the brand's personality and identity.

The primary component is the figure that demonstrates fitness, assertiveness and gender neutral qualities and that combined with a color that represents passion triggers different emotions and shows CJR brand's personality to consumers.

The goal was to create a sport logo that's bold, dynamic and memorable.