Tree Canada

Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments, in every province across the country.

My approach was to craft an identity that tells a story. The idea of planting a seedling was the essence of the concept as I was able to combine the look of a coniferous tree made up of 2 people planting a seedling.

This identity went onto win numerous awards...etc but ultimately it's the motivation it creates to current and future partners, looking to plant millions of trees each year to grow resilient ecosystems and healthier, greener communities across Canada.