ElecTrade

ElecTrade is based on simplicity and reflected throughout the brand’s industrial typography and understated but bold color palette.

In this brand execution I was looking to create a logo based on visual synergy and adaptability. As the trade industry is populated and ever-growing the idea of conceptual simplicity is the key.

The negative space occupied between the letter shape "C" and "T" allowed me to introduce an element of electrical power to entice the viewer, making it subtle yet bold. This combined with energetic colours that are associated with these industries makes for a successful brand.