EasiCare

Naturopathy is natural and gentle, using substances and methods that are in tune with the laws of nature and the principles of healing. So with that in mind I set out to create a specific brand with the Naturopathic doctor’s specific niche in mind, what makes them different, who their patients are, and what their brand personality is.

The stylized green leaf portion of the “e” fits perfectly with the brand and the name - with emphasis on the “Natural” component in Naturopathy.

The simplicity of the font and spacing makes for a modern cohesive brand, while very inviting it still conveys professionalism and personality. The “E-LEAF” icon can act as a watermark / symbol for further branding elements in conjunction with the logo.