David
Daniels

The clients need was to create a unique logo in the saturated jewellery market and to grasp the vision and transform it into a cohesive brand identity.

My execution was based on simplicity of form and execution to mirror the essence of modern jewellery. The end result surpassed client expectations, providing the brand with a distinctive identity.

The logo is fresh, with a modern look/appeal that reinforces the company’s main selling feature ( jewellery ) accompanied by modern and elegant font choice for ease of legibility/translation making it user friendly and retentive. The impact is immediate.